Unfortunately many companies try to sell you a cardboard box with some nice stuff and they don't want to bother with you any more. This is also due to license based sales systems. Although there are some exceptions, especially very big companies with license based sales are not interested any more in serving you. Companies rely on big advertising and big marketing events instead of getting recommended by users due to good service.
Often there is a lot of color and a lot of gushing and self-adulation and I hate it. Even on trade fairs I could really find much value. For the last year I was completely avoiding any of such events.
Yesterday I have been the first time at a local event of Sun Microsystems. Before I have only been on events from Microsoft. And it was a completely different experience:
- There were only few people there (it was not one of those mega-events known from Microsoft) and the presentations were completely free of self-adulation focusing on the content.
- The technical strategies presented attracted me, everything seemed to be clear and well designed. I could feel the underlying experience.
- The sales model was explained in about 10 minutes (there are companies where you need a special course to understand the licensing models). And you can either get support for some related 3rd party products directly at Sun.
- The presenters had a detailed background and technical knowledge.
- I could get in touch with all relevant persons and they answered all my questions. They explained me where I missed some underlying basic know how. They were available for more than an hour after the event.
- I got the E-Mail addresses of all presenters for questions that come up later. Sales already got back to me with answers to other questions.
Related post: The dawn after sunset.